At the Kraft Group, each employee or contributor, regardless of which position they hold, for which company they work, or in which country they operate, should be guided by the following:

Think and Act like an Owner

• Think and act with an owner’s mentality

• Keep it simple and innovative

• Drive results with an intense work ethic

• Pay attention to detail

• Be hungry, move faster than the competition

Exercise Good Character

• Take responsibility for your actions

• Be open to new ideas and recognize your challenges

• If you have done your homework, don’t be afraid to respectfully disagree with management

• Be humble and operate with an underdog mentality

• Respect and abide by all applicable laws, policies and regulations

Be Inclusive and Respectful

• Welcome and appreciate diversity

• Respect and be sensitive to the environment

• Give back to your community

Focus on our Products and Customers

• Understand and service all needs of our customers

• Deliver quality and excellence at all levels, with a culture of continuous improvement

• Be brand ambassadors